This week marks Love Your Body Week (LYBW), a campaign started by the National Organization for Women (NOW) Foundation in 1998 to raise awareness of the negative and harmful advertising used by industries to sell their products, its impact on women and girls’ self esteem, and on eating disorders, which are rapidly increasing and developing at earlier ages than ever before. In fact, statistics show that 80 percent of all children have been on a diet by the time they reach the fourth grade.It isn’t surprising that eating disorders are on the rise considering the emphasis our society places on being thin. Ads in magazines and on the television tend to use the most idealized images of women, touched up and air-brushed to perfection. TV shows feature actresses, many who have endured hours of exercise and deprived themselves of proper nutrition in order to maintain their thin figure, and some who have even resorted to plastic surgery, liposuction and breast implants to enhance their body image.